The PLAYFUL – New Finnish Design exhibition presented fresh concepts from individual designers and design companies during the International Contemporary Furniture Fair in New York in 2009. The focus of the event was on play and creativity(创造力) aselementary(基本的) forces in human life. 官方网站:www.playfuldesign.net
Kokoro & Moi is responsible(负责的) for the PLAYFUL identity(身份) as well as the art direction of allpromotional(促销的) material from exhibition graphics(图形) to the website. As the name suggests, the identity was created under a playful(开玩笑的) andexperimental(实验的) process wherehobo(流浪汉) signs, designsymbols(象征), hieroglyphs(象形文字)and elements(基础) fromcomics(连环漫画), which were also present at the event, became one.
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