Helvetica Hotel酒店品牌设计/Albert Son

Idea of the branding is to create a hotel that is not only a young, fun and easy place to stay and relax, but also a up-to-date(最新的) and trendy(时髦的) landmark(陆标) that could sell cultures and lifestyles(生活方式) of the typeface Helvetica. Essential themes of the branding is based on the attributes(属性) of the typeface, which is neutral(中立的), clean, simple. As it is the most beautiful when it is by itself, focus of the overall branding was on keeping everything simple and clean in terms of typography(排印) as well as use of colors. While reinterpreting(重新解释) essential hotel products in 'Helvetica' way, the brand also introduces bunch(群) of unconventional(非常规的) items in its store with a range of categories.